DM Training Aberdeen training courses

About Us

Donna Maver, Director

I have spent over 25 years in the hospitality business, working and understanding people at all levels of customer service. Initially I worked in various hotels throughout Scotland learning all aspects of customer service journey and working at high levels of customer service delivery. I do love to see customer service carried out naturally and without Donna Mathers effort where customer service facing staff just ‘get it’. All too often unfortunately we see businesses who focus on customers now and again but not tapping into the detail or emotions that go along with delivering something special for your customers.

I started DM Training in 2006 to help put some of my experiences and knowledge into practice and deliver training to help businesses rise to the ever increasing challenges we come across in today’s market place.

Having my own business has been a real life challenge but the rewards personally have been exciting and it has enabled me to look at the things in life that really matter.

Firstly, I have learnt that in order to capture your audience when in a training role, make it fun and appealing to everyone. Doesn’t matter the subject area, if its not captured your audience then it is not being effective.

Secondly - you can if you think you can. By delivering training using this principle you can deliver effective training that matters and get results. My training has taken me all over Scotland delivering training to a variety of organisations at various levels and this is what makes it exciting and keeps the energy alive.

I do hope you get a chance to come along to one of our training courses on offer and enjoy the experience.


Many thanks

Donna Maver

Our Courses

Hospitality Training Hospitality
Customer service and food hygiene training courses as well as modern apprenticeships and SVQs

retail training Retail
Customer service and sales courses as well as apprenticeships and pre-employment retail training

Manufacturing training Manufacturing
HACCP and training in food hygiene as well as management workshops and SVQs


  • "I can honestly say that making that first call to DM Training was on of the most important phone calls made in my nine years here at NorthLink. The understanding of the NorthLink culture and services we provide, by yourself and the DM team has been the key. From the initial "Mystery Passenger" trip you made, which was the starting point for our whole process of monthly inspections, bolstered by the Customer Journey Training for all areas of the business, has built the foundations for the "Rolls Royce" service we deliver day in, day out."
    Peter Hutchinson, Senior Manager Vessel Support Services, NorthLink Ferries
  • ...Just a quick line to say that the Situational Handling and Interpersonal Skills training has taken place and all candidates report enjoying the course. The general opinion from them all is that the trainer, Donna, made it. She kept the interest going and got everyone involved. Very worthwhile."
    Colin McCort, Port Manager for Brodick, Lochranza and Claonaig, Caledonian MacBrayne
  • ..."Thank you all very much for a really interesting and insightful course - please pass on my belated thanks to all five of the presenters and examiners involved! I am overjoyed to pass the Diploma in Advanced Food Hygiene without having to re-sit anything. Well done and thanks to you for making that happen, right down to getting back to me the day of my first email!
    Delegate" Matthew Smith-Mearns, Spar (UK) Ltd
  • .."In today's demanding work environment, training is so much part of a company's evolution and in finding a company such as DM Training we have found a company that is flexible enough to work within and fully understand our business and operational needs. DM Training's dedication, knowledge, enthusiasm and support throughout all our programmes has been second to none. As a student myself, within our management programme, this has given me the confidence and clear direction to continue to develop more effective training programmes to encourage and develop staff, ensuring they have the support, understanding and skills to continue to deliver the highest levels of customer service."
    Marion Barbour, HR & Administration Manager NorthLink Ferries

  • ..."We wanted to write to thank you very much for your support given to some of our Home-Start parents during the skills for retail course. All those who took part were very positive in their feedback. All really enjoyed the course and felt it will be helpful for their future employment opportunities. All involved were really quite vulnerable and the team here believe that you worked so well with them; building their confidence and encouraging them that they can move forward."
    Georgette Cobban, Scheme Manager, Home Start